This course is about making money as an Exercise Professional in an ethical way.

By learning the skills presented in this course, the sales process will be more effective, fun, and relaxed for both you and your potential customer.


You will receive:

A complete and proven system for effective selling, interviewing, and retaining high quality clients

28 hours of concentrated video content, delivered on line, so that you can work at your own pace and convenience,

200 Pages of workbook and all of the documents to help you succeed,

Long Term Positive Reinforcement

This course is about how to make money as an Exercise Professional in an ethical and fun way.

Hi, I’m Greg Mack

Founder and CEO of Physicians Fitness, LLC, and Exercise Professional Education, LLC.

I have developed this course for Exercise Professionals who are passionate and committed to their careers, but struggle to build and sustain a viable, financially successful, and sustainable practice.

They need the high level competency to find potential customers and have a professional discussion about their services that leads to a clear decision about moving to the next step - or not. Selling is a skill that can be learned.

My 30 years of experience, working in diverse venues from community gyms to various medical practices, enhanced my awareness of the wide gulf that exists between the medical community and exercise professionals. This led to the development of a comprehensive documentation and communication system that creates unique exercise programming for individuals with diagnosed diseases.

A critical professional need, both for my staff at Physicians Fitness, and for exercise professionals at large, is professional sales skill acquisition and development. It became apparent that an exercise professional’s passion for getting people healthy did not always transfer to the role responsibility and competency of selling. Without a strong sales process, even the most dedicated exercise professional would eventually fail as they could not get enough clients to sustain a professional income. Drawing on a variety of subject areas, I developed this sales interviewing process and training platform. I have trained hundreds of fitness professionals in this system.

Select a pricing plan and sign up

$600

Ethical Selling (Interviewing) for Exercise Professionals

This course is available as a self paced program.

For Personal Trainers

For Personal Trainers


Build a successful and thriving exercise practice.

For Therapists in Private Practice


Create the revenue needed to create and sustain a dynamic practice.

For Medical Exercise Specialists and Exercise Physiologists


Learn to create a successful transition from insurance to private pay.

Are you experiencing any of these?:

You are struggling to get new members.

You are frustrated with members who seem so excited in the beginning and then just leave.

You are considering leaving the field because you can’t make enough money to stay in it.

The Ethical Selling for Exercise Professionals Course is built to help you build a high quality and successful professional practice.

The course teaches exercise professionals and therapists to be just that – professional.

The philosophy and methodologies will help you to find and build lifelong professional relationships with the individuals in your local community. Although the course is framed in terms of selling it is about developing the intra-personal and interpersonal communication skills that will result in win-win transactions.

It is not a course that teaches “selling” in the traditional sense, but one that encourages you to think about, and approach, the transaction as a series of strategic interviews that progressively qualifies the potential client for each step leading towards the final decision to hire and retain you as their personal professional coach for life.

The course addresses:

1) your own fears and anxieties about talking to strangers,

2) helps you to develop specific skills to negotiate the aggressive “commodity” minded customer who pushes you to give prices, service features, and service benefits before value is truly established and understood, and

3) tracking the behaviors necessary to reach your financial goals.

You are in the human service business. It’s a shame when passionate and committed owners and coaches simply cannot stay in the business because they lack the competencies necessary to meet humans, and tactfully and purposefully interact to get to a win-win decision about engaging your professional services, or not. A decision to avoid making this professional investment will only lead to continued frustration and fear that you will have to leave the industry and work you love.

The course teaches you key communication skills on how to build a quality practice that will last beyond your lifetime, which is based on the quality of the people, and the quality of the relationships, that you allow into your practice.